Lunar New Year Lucky Bags Giveaway

Keywords: Western Fortune God, Red Envelopes, five Suburbs

New Impressions arranged a special event to celebrate the Lunar New Year with the Chinese Community in Sydney. 25 bicycle riders and five dressed-up Fortune Gods gave away 5,000 red envelopes and 2,000 lucky bags in five suburbs.

The event generated a huge response from Chinese communities. Many residents took photos with the Fortune God and share on their social media. The total exposure of the event reached 50,000.


What we do:

  • Event Planning

  • Graphic Design and Production

  • Media Planning

  • Photographs

Time:17 February 2018

Location:Sydney CBD, Chatswood, Eastwood, Burwood, Hurstville

Partner: Westfield