Keywords: Western Fortune God, Red Envelopes, five Suburbs
New Impressions arranged a special event to celebrate the Lunar New Year with the Chinese Community in Sydney. 25 bicycle riders and five dressed-up Fortune Gods gave away 5,000 red envelopes and 2,000 lucky bags in five suburbs.
The event generated a huge response from Chinese communities. Many residents took photos with the Fortune God and share on their social media. The total exposure of the event reached 50,000.
What we do:
Graphic Design and Production
Time：17 February 2018
Location：Sydney CBD, Chatswood, Eastwood, Burwood, Hurstville